Create perceived need/value for inherently generic or worthless products
$$: Ground-level workers with writing ability move quickly to the top, immediately snagging low to mid-six figures; those who can spin mythological concepts
surrounding quotidian household objects can command up to seven figures.
The upside: Great expense account living, see your handiwork everywhere, the wonderful feeling of being creative and corporate at the same time.
The downside: Must take meetings with the AFLAC duck.
The dark side: You're considered a dinosaur at forty.