Top 20 Most Admired Companies

To create the top 20 for our 25th annual rankings, Fortune and its survey partners at Hay Group asked 3,322 executives, directors, and securities analysts to select the 10 companies they admire most. Having fresh ideas and being green are among the qualities that distinguish this year's winners.

Microsoft
Microsoft
Top 20 Rank: 12
Rank among: Computer Software: 4
Despite the marketing blitz for the new Vista operating system, the software giant slipped 2 places from its No. 10 ranking last year.

More: See how Microsoft rates in 8 key areas.


GE

Starbucks

Toyota

Berkshire

Southwest

FedEx

Apple

Google

J&J

P&G

Goldman

Microsoft

Target

3M

Nordstrom

UPS

AmEx

Costco

PepsiCo

Wal-Mart
Full list See how 306 top companies rate in 8 key areas, plus post your thoughts on our Most Admired Companies blog. (more)
Target's fashion statement Here's a look at some of the looks behind Proenza Schouler for Target, no. 13 on America's Most Admired list. (more)
Toyota's all-American ads From Elvis to Beyoncé: How Toyota, no. 3 on Fortune's list of America's Most Admired Companies, keeps rolling. (more)