In 2004, Apple reached $1 billion in annual sales faster than any retailer in history; last year, sales reached $1 billion a quarter. And now comes the next, if not must-have, then must-see, product.
"Our stores were conceived and built for this moment in time - to roll out iPhone," CEO Steve Jobs told Fortune. If sales are anywhere near expectations - Apple hopes to move ten million iPhones in 2008 - the typical Apple Store could be selling, in absolute terms, as much as a Best Buy, and with just a fraction of the selling space.
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