And when the icecaps do melt...

Global warming = less ice = more water = surf's up! Patagonia's new high-tech wetsuit is just the latest milestone in a long history of eco-friendly innovations.

1996
1996
The company pioneers organic cotton - and in the process helps establish a whole new organic-cotton industry.

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Blueprint for green business The story of how Patagonia founder Yvon Chouinard took his passion for the outdoors and turned it into an amazing business. (more)
10 green giants These companies have gone beyond what the law requires to operate in an environmentally responsible way. (more)
Dupont's chemical reaction From gunpowder to polymers, DuPont has survived by adapting. Now the company is in the midst of its most audacious transformation. The goal: to improve the environment and make a fortune doing it. (more)