And when the icecaps do melt...

Global warming = less ice = more water = surf's up! Patagonia's new high-tech wetsuit is just the latest milestone in a long history of eco-friendly innovations.

2005
2005
Japanese supplier Teijin invents a process to reuse polyester almost endlessly. Patagonia begins an apparel recycling program.

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Blueprint for green business The story of how Patagonia founder Yvon Chouinard took his passion for the outdoors and turned it into an amazing business. (more)
10 green giants These companies have gone beyond what the law requires to operate in an environmentally responsible way. (more)
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