And when the icecaps do melt...

Global warming = less ice = more water = surf's up! Patagonia's new high-tech wetsuit is just the latest milestone in a long history of eco-friendly innovations.

Patagonia begins treating wool products using a patented slow-wash process rather than environmentally harmful chlorine. Instead of antimicrobial silver (a groundwater pollutant) for odor control, Patagonia implements a product made from crushed crab and shrimp shells.





Blueprint for green business The story of how Patagonia founder Yvon Chouinard took his passion for the outdoors and turned it into an amazing business. (more)
10 green giants These companies have gone beyond what the law requires to operate in an environmentally responsible way. (more)
Dupont's chemical reaction From gunpowder to polymers, DuPont has survived by adapting. Now the company is in the midst of its most audacious transformation. The goal: to improve the environment and make a fortune doing it. (more)