The company will pay a steep $4.2 billion to acquire Glacéau, and its hot-selling Vitaminwater, to expand its roster of noncarbonated drinks. But we think the transaction is good for the long term because it diversifies Coke's North American product lineup, which is highly dependent on bubbly drinks.
And Craig Hester of the Hester Total Return fund argues that Coke has great potential overseas. It already sells in some 200 countries, and foreign markets make up more than 70%
of sales. But with only a 10% share of the world's nonalcoholic beverage market, Coke has plenty of room to expand.