The giant of consumer products has folded Gillette into its global beauty-care division, setting it up for big sales in razors and blades. Despite its huge mix of products, P&G has made sure to promote higher-margin offerings in beauty and health care, and Gillette helps it along those lines.
P&G recently launched Gillette's Fusion razor system to outstanding sales. It faces a few big competitors: Colgate-Palmolive in toothpaste and L'Oreal in beauty products, but
no other company offers as many products across the board. P&G still needs to figure out where lower-margin products like Duracell and Folgers belong in its portfolio.