The dawn of the McLuxury age

Milestones in the brief history of how luxury brands found a mass market.

1968
1968
Cartier launches a lighter, the first step in a diversification wave that has become standard throughout the luxury industry.

1960

1968

1984

1990

1992

1995

2000

2004

2005

2007
12 Sultans of style From iconic designers to luxury group titans, power has never looked so good. (more)
The rebirth of Brooks Brothers The iconic men's retailer turned to hipster designer Thom Browne to refresh its brand with his modern takes on classic designs. (more)
5 Luxe limited editions These days carrying a Gucci bag doesn't mean you're special, but retailers hope that one-of-a-kind items can recapture exclusivity. (more)