Misadventures in advertising

For the most part, companies hope that their copious ad spending will boost their image with consumers. These campaigns had the opposite effect.

Intel
Intel
Just pop in your Birth of a Nation DVD, and you're off and running ...
To promote the speed of its Core 2 Duo Processor, Intel releases a print ad featuring six bare-shouldered black sprinters crouched in their starting positions beneath a white guy dressed for the office. "We made a bad mistake," says Don MacDonald, the company's director of global marketing. "I know why and how, but that doesn't make it better."
Last updated December 18 2007: 12:27 PM ET

Procter & Gamble

Cartoon Network

Swiss newspaper

Google

The Toronto Blue Jays

The European Union

Chrysler

Taco Bell

Jessica Simpson

The Virginia Tourism Corp.

Iberia Airlines

Intel
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