The Polet Effect

The Gucci Group has outperformed even its own expectations. Here's how six of the ten brands have fared.

Stella McCartney
Stella McCartney
One of two brands in the group named after its designer, McCartney has been encouraged to experiment, including with a sneaker for Adidas.
Last updated January 09 2008: 10:32 AM ET

Gucci

Bottega Veneta

Boucheron

Yves Saint Laurent

Sergio Rossi

Stella McCartney
Ridiculed as an ice cream salesman when he took the reins of the Gucci Group in 2004, Robert Polet is proving that a fat bottom line is the ultimate fashion statement. (more)