Eau de potato impresarios

Lately it seems the sign you've arrived is having your very own vodka. But are any of these brands worth mixing with your Ocean Spray? You'd be surprised, says Gary Itkin of New York's Bottlerocket Wine & Spirit, who sampled five of them for Fortune. Photographs by Adam Butterworth for Fortune Magazine.

Sean Combs
Sean Combs
Verdict: Decent enough.
Diddy, the most commercial hip-hop mogul on the planet, joined forces with Diageo in October to market its Ciroc vodka - in exchange for half the profits.
Last updated January 18 2008: 12:48 PM ET

Roberto Cavalli

Sean Combs

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