Eau de potato impresarios

Lately it seems the sign you've arrived is having your very own vodka. But are any of these brands worth mixing with your Ocean Spray? You'd be surprised, says Gary Itkin of New York's Bottlerocket Wine & Spirit, who sampled five of them for Fortune. Photographs by Adam Butterworth for Fortune Magazine.

Jimi Hendrix
Jimi Hendrix
Verdict: Surprisingly good.
The late rock genius's siblings rolled out $35-per-bottle Hendrix Electric Vodka last year - but one sister is suing, calling the venture a "sick joke."
Last updated January 18 2008: 12:48 PM ET

Roberto Cavalli

Sean Combs

Damon Dash

Jimi Hendrix

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