Eau de potato impresarios

Lately it seems the sign you've arrived is having your very own vodka. But are any of these brands worth mixing with your Ocean Spray? You'd be surprised, says Gary Itkin of New York's Bottlerocket Wine & Spirit, who sampled five of them for Fortune. Photographs by Adam Butterworth for Fortune Magazine.

Roberto Cavalli
Roberto Cavalli
Verdict: "Terrific."
The Italian fashion designer is pitching what may be the first vodka "dedicated to the sexy woman." He has sold 28,000 cases so far, despite a $60 pricetag.
Last updated January 18 2008: 12:48 PM ET

Roberto Cavalli

Sean Combs

Damon Dash

Jimi Hendrix

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