Lately it seems the sign you've arrived is having your very own vodka. But are any of these brands worth mixing with your Ocean Spray? You'd be surprised, says Gary Itkin
of New York's Bottlerocket Wine & Spirit, who sampled five of them for Fortune. Photographs by Adam Butterworth for Fortune Magazine.
Call it the age of McLuxury. The $220 billion global industry is racing to the top and the bottom at the same time. But can the world's most exclusive brands stretch
that much and still keep their cachet? (more)