Steve Jobs speaks out

In an exclusive interview, Apple's CEO talked with Fortune senior editor Betsy Morris in February in Kona, Hawaii, where he was vacationing with his family, about the keys to the company's success, the prospect of Apple without Jobs, and more. Here are excerpts.

On managing through the economic downturn
On managing through the economic downturn
"We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place -- the last thing we were going to do is lay them off. And we were going to keep funding. In fact we were going to up our R&D budget so that we would be ahead of our competitors when the downturn was over. And that's exactly what we did. And it worked. And that's exactly what we'll do this time."
Last updated March 07 2008: 7:10 PM ET

iPhone's birth

Connecting

No consultants

What drives employees

Apple without Jobs?

Focus

Managing style

The OS

Monday meetings

Roadblocks

iPods

Apple store

Tech's next wave

Apple TV

Downturn
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