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Joanna Shields
President, Bebo.com

I go back to things my dad said: "Your career is long and the business world is small. Always act with integrity. Never take the last dollar off the table." In my dealings to sell Bebo [to AOL], this advice was critical. You can always do a slightly better deal, but that incremental dollar or windfall is not worth creating an imbalance that affects the relationship. You have to have the intuition to know when to say, "I'm going to make sure that we walk away feeling like we've both done well."

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Last updated April 30 2008: 4:31 PM ET