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"Hug Your Customers"
"Hug Your Customers"
by Jack Mitchell

Warren Buffett's take: "It's a gem. I wish everyone at Berkshire would follow his advice ... we would own the world."

Jack Mitchell, a CEO who runs high-end Connecticut clothing retailer Mitchells/Richards, talks about the fundamental good habits of face-to-face sales. For starters, every morning he gets a printout of shoppers who have spent more than $2,000 and writes them personal letters.

NEXT: "Influence"
Last updated September 26 2008: 8:21 AM ET
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