"Hug Your Customers"by Jack Mitchell
Warren Buffett's take: "It's a gem. I wish everyone at Berkshire would follow his advice ... we would own the world."
Jack Mitchell, a CEO who runs high-end Connecticut clothing retailer Mitchells/Richards, talks about the fundamental good habits of face-to-face sales. For starters, every morning he
gets a printout of shoppers who have spent more than $2,000 and writes them personal letters.NEXT: "Influence"