2008 profit: $5.81 Billion
Coke Zero and the "Open Happiness" campaign helped Coca-Cola weather a tough U.S. market in 2008. Overall profits dipped only 3% as Coke kept growing
abroad: Sales rose 19% in China and 7% in Brazil.
The beverage maker also streamlined businesses to save money during the year, cutting its creative agencies from 81 to 35.NEXT: J.P. Morgan Chase & Co.