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9. Procter & Gamble
Fortune rank: 9
2008 profit: $12.07 Billion
The consumer giant behind Crest, Tide, and Pampers continued CEO A.G. Lafley's push for innovation. Profits rose 17%, the third year of double-digit increases led by overseas growth.

Pampers diapers posted some of P&G's strongest sales increases, and became the first brand to reach $8 billion in sales in a year.

NEXT: Hewlett-Packard
Last updated April 20 2009: 11:09 AM ET
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