IDEO -- an award winning design firm -- debuts this year at No. 15 on the 100 Top MBA Employers list. With traditional opportunities in the financial world falling out of favor, more MBAs are looking to smaller, innovative companies like IDEO, which they may have learned about at recruiting events or through case studies at B-school.
The company is known for creative designs like Crest's Neat Squeeze toothpaste and Tivo's remote control with thumbs-up/thumbs-down preference buttons. New hires might have the
opportunity to work on current projects like the Centers for Disease Control's effort to combat childhood obesity, Bank of America's "Keep the Change" program, improved patient care
with Kaiser Permanente, or a new bicycle design strategy for Shimano.