June 5, 1977
It was the summer of 1977 and Jimmy Carter was in the White House when Steve Jobs and Steve Wozniak began selling the Apple II, the first commercially successful mass-produced
The circuitry and most of the software was Wozniak's work, but it was Jobs who made the key marketing decisions: to create a fully-assembled PC board, to name it after a fruit, to
encase it in plastic and give it the look of a kitchen appliance, to invite venture capital funding, to hire a high-power public relations firm, to spend heavily on slick advertising,
and to pitch it as a "personal computer."
By the time the last Apple II went out of production in 1993, nearly six million had been sold and Apple had gone public, making the two Steves millionaires many times over.
NEXT: Big Brother and the Mac