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Bill Bernbach
Bill Bernbach
Bernbach was one of the founders of Doyle Dane Bernbach (now part of Omnicom Group), the first ad agency to introduce the creative form approach, which paired a copywriter with an art director.

In the past, writers handed the copy off to an art director, who then created a layout. By working together from the beginning, ads became subtle, yet bolder, as seen in DDB's 1959 "Think Small" campaign for Volkswagen.

The proof Bernbach was a legendary act? He and his firm are mentioned in "Mad Men" as a rival to Sterling Cooper, Don Draper's agency.

NEXT: Mary Wells

Last updated August 14 2009: 11:16 AM ET
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