If CEO Angela Ahrendts (right) is Burberry's methodical captain, then creative director Christopher Bailey
(left) is her inspired first mate.
The duo, both of whom are relative newcomers to the brand (Bailey joined in 2001, Ahrendts came onboard in 2006), reined in Burberry's extensive product lineup, refocusing on the
signature trench coat and new riffs on the iconic plaid.
Ahrendts, an Indiana native, upgraded Burberry's supply chain, positioning the $1.9 billion business to gain share last year. Logistics don't scream luxury but, says Ahrendts, "we're
running this like a business -- it just happens to be the business of fashion."More galleries