3 of 10
BACKNEXT
3. Marjorie Scardino
3. Marjorie Scardino
CEO
Pearson
2008 rank: 5
Country: Britain

Defying skeptics, this media titan expanded aggressively into higher education and e-learning to combat the plunge in ad revenues. It was a smart move: Pearson Education saw adjusted operating profits up 11% in 2008 to $876 million, with its U.S. education division bringing in more than 60% of sales.

She is now eying India as a big growth market and has stepped up investments in education there.

Her decade long quest to transform the FT group from a publishing company to a content, technology, and services company continued. Digital paid FT subscriptions mitigated a decline in print circulation, with an 18% increase in paying online subscribers to more than 117,000.

Digital services accounted for 67% of FT Group revenues in 2008, up from 28% in 2000. That has helped wean the company off advertising, which in 2008 accounted for 25% of FT Group revenues, down from 52% in 2000.

NEXT: 4. Anne Lauvergeon
Last updated September 11 2009: 10:31 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Power 50 When the Most Powerful Women list premiered, just two of our honorees ran Fortune 500 companies. This year 13 do. More
25 Highest-paid women Which corporate women raked it in - and how much did they earn? More
The D.C. power list Rarely has D.C. wielded so much power over business, and never have so many women been calling the shots. More