Inside the Apple ecosystem

From the brightly colored iMac to the ultra-sleek MacBook Pro, Steve Jobs turned geeky PCs into lusted-after objects.

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High-end consumers
High-end consumers

When Apple launched the iMac in 2001, it had a 2% share of the U.S. PC market.

Today it has 9%, but it dominates the high end, accounting for 90% of the dollars spent on computers costing over $1,000, according to NPD Group. Of course, that's almost the only place Apple plays; the cheapest notebook starts at $999.

NEXT: Retail environment
Last updated November 05 2009: 7:56 AM ET
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