10 of 10
Worst: Lloyd Blankfein
Worst: Lloyd Blankfein
Chairman and CEO, Goldman Sachs

Goldman's success amidst widespread financial hardship hasn't won its CEO many fans.

Internet chatter gave Blankfein a 53% positive rating, no doubt influenced by the rage of a Rolling Stone writer who, in an oft-repeated quote, called Goldman "a vampire squid wrapped around the face of humanity."

Blankfein only made things worse for himself when he told a reporter in November that he was just a banker "doing God's work."

Days later he insisted the statement was meant as a joke, but a $500 million pledge to support small businesses showed he realized Goldman's image problem was no laughing matter.

More galleries
Last updated December 30 2009: 2:06 PM ET
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
How it was done: Zeta's technology mines the online media landscape -- including millions of blogs, message boards, and social media posts -- and then uses algorithms to measure both the volume and tone of conversations about a given subject -- in this case, the CEOs of Fortune 500 companies. Rankings are based on the percentage of total chatter about a given CEO that is qualified as positive.
More Galleries