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The upcoming Take Your Vitamins line -- which Fahrenheit partnered with the Kind Group, a New York-based consumer products company, to create -- doesn't so much advance vitamins themselves as it aims to improve the way we take them.

Most traditional supplements are simply labeled as what they are -- B12, for example, or calcium -- which requires that the consumer already know (or read the fine print to find out) how they ought to be used.

Take Your Vitamins takes the opposite approach: The compound names are in the fine print, and the utility is in the foreground, so supplements have names like "I Hate Broccoli" or "I Hate Beetroot" (to add essential nutrients to a bad eater's diet) or "Take Me In Bed" (for better sleep, of course).

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Last updated December 16 2009: 2:19 PM ET
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