With its innovation team -- a geek-chic crew that ranges from analysts to actresses -- firmly in place and business booming, next up for
Fahrenheit is diversification.
Last year, the company launched Fahrenheit Ventures as a way to take ownership of some of its creations and take equity positions in small businesses. (Parenting site Alpha Mom became
the first of these ventures when Fahrenheit acquired a 35% stake last year, and deals with the Kind Group and New Zealand natural products company BioVittoria have since been
struck.)NEXT: New ventures