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Not to be confused with those zippy little rides for kids, the Scooter Store specializes in medical power chairs for seniors -- and is no fad. The company notched some
impressive job growth last year thanks to the aging baby boomer population and a strategic marketing shift.
Instead of relying on television advertisements, the Scooter Store bulked up its sales force to court doctors and assisted living facilities directly, with much success. New positions
have also opened up for those who provide delivery, service and administrative support across the country.
Although Executive Vice President Mike Pfister doesn't anticipate the same level of growth that the company experienced last year, he estimates it will remain in the double digits.
"We try to provide an alternative for going to a nursing home," he said, and "people believe in our ideology."
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