4 of 9
Norbert Reithofer
Norbert Reithofer
Chairman, BMW
Most Admired Top 50 rank: 22

Who he admires: Steve Jobs, Apple

"I respect Steve Jobs a great deal. The whole world held its breath before the iPad was announced. That's brand management at its very best."

NEXT: George Buckley
Last updated March 04 2010: 10:17 AM ET
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