9 of 10
Peggy Yu, DangDang.com
Peggy Yu, DangDang.com

American readers may not know about DangDang, but China sure does. It's been called the Chinese Amazon.com, and Yu, 39 when we featured her in an October 4, 2004 article called "In search of China's Bill Gates," is actually more like China's Jeff Bezos. DangDang is the largest online store in the country for books, music, and DVDs.

Yu worked in publishing in the U.S. before returning to China in 1998 to create DangDang with her husband Li Quoqing, who is now the CEO. As we noted, at the time she "ran into hundreds of others trying to be the Amazon of China." DangDang succeeded, though its solo reign didn't last forever -- Joyo, Amazon's own China subsidiary, has an equal market share, and the site also faces competition in electronics sales from 360buy.com.

According to the Asia Times, DangDang will go public in the U.S. next month, with a Nasdaq listing and $1 billion valuation. It remains to be seen whether the IPO will boost the wife-and-hubby biz above its jockeying competitors.

NEXT: Pierre Omidyar, eBay
Last updated December 01 2010: 6:26 PM ET
You don't have to worry about a sagging 401k and you can relate to your Gen Y employees. Why it's great to be at the top before middle age. More
Which young executives at public companies brought home the most bacon this year? And exactly how much bacon are we talking about? More
Meet this year's class of youthful movers and shakers. They're innovating, they're expanding, and they're not really thinking about the recession. More