2 of 6
BACKNEXT
The Merchant
The Merchant
Ed Rosenfeld, 35 chairman and CEO, Steven Madden

Stepping into the top spot at the footwear maker in 2008, the former banker boosted margins, expanded into new categories, and has grown sales and profits every quarter since, despite a consumer spending slump. Photographed at Madden headquarters in Long Island City, N.Y.

In his own words: "I got tired of the banking thing. I sort of had this long-standing interest in working for a company that, as my dad would say, actually does something."



NEXT: The Global Web Empire Builder
Last updated October 14 2010: 6:16 AM ET
Full List: Top 40 Meet this year's class of youthful movers and shakers. They're innovating, they're expanding, and they're not really thinking about the recession. More
Where is the economy heading? This year's innovators offer their economic predictions for the next few years and beyond. More
Highest paid under 40 Which young executives at public companies brought home the most bacon this year? And exactly how much bacon are we talking about? More