40 Under 40: The Twitterati

These movers and shakers are leveraging the power of social media to influence thousands, if not millions, of followers in real-time.

Bonin Bough
Bonin Bough

Senior Global Director of Digital and Social Media, PepsiCo
40 Under 40 rank: 25
Twitter user name: @boughb
Number of followers: 7,420
Favorite tweet: I just posted my thoughts on the shuttle program ending. Tear ;) but I'm excited about the next era of space travel http://ow.ly/5KytL

By JP Mangalindan - Last updated October 24 2011: 2:39 PM ET