P&G veteran Freda is the first outsider to head the international cosmetics giant, where the Lauder family still controls 86% of voting shares. While the luxury cosmetics market is
highly competitive, Freda has had a strong year, posting 16% sales growth and more than 46% profit growth driven in part by his cost-cutting efforts. Estée Lauder's future looks
bright in markets like China, where Freda has been busy launching stores and expanding the company's e-commerce operation.