38. Michael White
38. Michael White
Chairman and CEO, DirecTV

White heads the largest U.S. satellite TV provider, with 19 million customers as of early November. DirecTV is also a dominant player in the Latin American satellite market, which accounts for another nine million customers across the region. In the U.S. White faces stiff competition from rival Dish Network along with telecom and cable companies that are all fighting for control of the American living room. But DirecTV boasts strong programming, including popular shows like NFL Sunday Ticket, and the industry's deepest HD offerings. That paid off in the third quarter of this year, when a Sunday Ticket promotion drew 1.1 million new customers to DirecTV.


By Richard McGill Murphy, contributor - Last updated November 17 2011: 5:58 PM ET