Bulcke is a 31-year Nestlé veteran who became CEO of the Swiss food giant in April 2008, just as the wheels were coming off the global economy. Last year Bulcke boosted
Nestlé's underlying earnings by 10.3% on a constant currency basis, despite soaring food commodity costs. Bulcke's strategy: hyper-efficient operations combined with an increased
emphasis on upscale, highly profitable products like its Nespresso line of single-serve espresso capsules and coffee machines.