17. David Rhodes
David Rhodes
President, CBS News
Age: 37
Industry: Media

A new TV spot for CBS News concludes, "Hey, it's not like we invented original reporting on television. Oh, wait -- yes, we did." The man behind the ad is David Rhodes, the network's new, young-gun president, who believes its roots lie in programming like 60 Minutes. Known for his focus on hard news, after rising fast at Fox News, he was tapped to run Bloomberg TV before moving on to CBS, whose viewers, Rhodes believes, expect "the experienced, globetrotting correspondent."

Pet peeve: Humorlessness. "All day long you meet people who take themselves too seriously. Humor is how reasonable people cope."

Last updated October 25 2011: 5:11 PM ET