8. Honda
8. Honda
Falling all the way from fifth place, Honda took the biggest tumble on the list and the wonder is it didn't fall further. Its upscale Acura line is invisible, its lead in hybrid cars have vanished, and its bread-and-butter car, the Civic, has been scheduled for an emergency makeover. Superior engineering used to allow Honda to coast; now it is in the unfamiliar role of having to scrap for sales. Worse, no corporate leader has emerged with the vision and energy to turn this once-great company around.


By Alex Taylor III - Last updated March 01 2012: 10:19 AM ET