Table of contents: VOL. 150, NO. 12 - December 13, 2004
COVER STORY
Four months after the IPO, Google's stock has soared, the company is selling scads of online ads--and its bosses realize it has to grow up fast. (more)

Features
After losing billions, GM junks the "DIFFERENT KIND OF COMPANY" plan and tries again. (more)
Big companies are raking in profits. But fiscal woes could still derail the economy. (more)
In the year since News Corp. won control of it, DirecTV has taken off like a rocket. Now it plans to import a bundle of interactive features from its British cousin, BSkyB. The trick will be to stay ahead of cable. (more)
HE'S PERHAPS THE MOST CHARMING, COCKY, PR-BLITZING, EASTERN-RELIGION TOUTING, PUSHY SHOWMAN IN TECH. BUT IS MARC BENIOFF POSSIBLY ALSO RIGHT? (more)
The greenback is getting weaker. That's good for U.S. exporters. But if the decline gets out of hand, it could spell disaster. (more)
Fifty years ago happiness was a job at a very big company. A look back at the days when the FORTUNE 500 was young and the Organization Man reigned supreme. (more)
A handful of companies are finally perfecting made-to-order for the masses. Here's how. (more)

The holiday shipping season was chaos at the biggest U.S. container port. Globalization means it will happen again. (more)
From spill-resistant khakis to lifesaving bandages, new technology is bolstering the U.S. textile industry. (more)
Bing!: While You Were Out

First

WHAT TO WATCH IN THE WEEKS AHEAD (more)



Forget the Vioxx mess. There's an even bigger scare: The nation's drug-approval agency is doing the wrong job. (more)
Why risk life and limb at the mall when you can save time and money searching for gifts online while barely lifting a finger? (more)

Bob Dalgarno, The Macallan, Easter Elchies, Scotland (more)
Investing
We examined our 2004 stock recommendations and found that 69% of them beat or equaled their indexes. (more)
Is the big insurer worth investing in? J.P. Morgan analyst Scott Fidel explains his contrarian view. (more)
Answering reader questions on inheriting a house, divorce, and paying for college. (more)
Policy
Street Life
Value Driven
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