Hey, boss, pass the Twizzlers!
By Reed Tucker

(FORTUNE Magazine) – The next time you go to a movie theater, you could be on the clock. Faced with declining audiences, theater operators are targeting a whole new market: corporate offsites. Companies from Bear Stearns to Microsoft to Papa John's have all recently rented out theaters through a company called CineMeetings (a joint venture of Regal Entertainment, AMC, and Cinemark), which can simulcast content to some 650 theaters, putting everything from PowerPoint to your boss's mug on the big screen. Rentals run between $3,000 and $5,000--extra for Milk Duds and post-meeting movies. CineMeetings CEO Kurt Hall says he's just trying to "better utilize" theaters from 8 A.M. to 5 P.M., and notes that last year they hosted some 7,000 events, generating $100 million. That's a take most actors would kill for.