Grab a Parka and Chill at London's Coolest New Bar
By Nelson D. Schwartz

(FORTUNE Magazine) – COLD, IN CASE YOU DIDN'T KNOW, IS the new cool. And since it opened Oct. 1, London's Absolut Ice Bar has been drawing locals and tourists alike to the 23° F lair, where the walls are lined with ice blocks from Sweden's Torne river and drinks are served in ice glasses. But don't worry about bundling up--patrons are given silver coats and black gloves at the door. The effect of everyone clad in the same cloak is oddly democratic, and inside the frosty bar the mood was warmer than most hip London night spots. Just be careful not to drop your ice glass, as my date did. It's a £4 charge for a new one. Admission: £12 pounds ($21), one drink included, icebar.html