From the Archive

(FORTUNE Magazine) -- Few businessmen like to admit, even to themselves, that mercenary motives have anything to do with their pursuit of golf. Most of them play the game because they love it.... That it may also be good for business is so much velvet.... But it is simply a fact of life that golf is one of the most delightful dodges yet discovered for multiplying contacts, for ingratiating oneself ... with clients, and for generally enhancing one's business prestige.... Theatres? Nightclubs? Blondes? Such gambits are usually obvious, often tedious, and sometimes downright offensive to the client. But an invitation to play golf at a renowned club ... is something that can be proffered, and accepted, in the best of taste. -- ROBERT SHEEHAN, FORTUNE, October 1954.  Top of page