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Table of Contents:VOL. 162, NO. 3 - August 16, 2010
Cover story
Google: The search party is over
The company is still growing at rates others would kill for. But its core business is slowing, and its stock is down. Can Google find its footing in this brave new world? By Michael V. Copeland, with Seth Weintraub 
Features
Careers
Building Your Brand (and Keeping Your Job): In a shaky economy, personal branding is supposed to build a measure of employment security. It can -- but there's a right way to do it. By Josh Hyatt 
Buffett's Mr. Fix-It
When a Berkshire Hathaway business needs help, it's often David Sokol who gets the call. His latest assignment: NetJets. By Brian Dumaine 
The new force on Wall Street
Upstart investment banks are taking business and bankers from battered larger competitors. The hottest boutique, Evercore, is grabbing a growing share of the biggest deals. By Shawn Tully 
The Making of a future 500 company
Smucker's secret ingredient for growth? Keeping the business in the family. By Marc Gunther 
First
By the numbers
Logging for dollars in Madagascar. By Melanie Lindner 
Closer look
The secondary market in private equity is on fire, thanks to Antoine Dréan's Triago. By Shawn Tully 
The chartist
Hurricane season is here, and Home Depot is primed and ready. By Betsy Feldman 
100 best companies
American Express focuses on making life better for its employees -- and that in turn means happier customers. By Christopher Tkaczyk 
World's most admired companies
One of the banking industry's rare success stories, Northern Trust is a banker to the wealthy. By Scott Cendrowski 
Tech
The future is now
California startup BAT helps marketers connect with sports talent and then digitally place their images into ads. By Paul Keegan 
Has Intel finally met its match?
Nvidia CEO Jen-Hsun Huang thinks Intel is a bully. And he's going to court to try to prove it. By Roger Parloff 
Invest
The return of the IPO
After a two-year freeze, there's been a resurgence in initial public offerings. Should investors be celebrating? By Tim Gray 
Face-off
Berkshire Hathaway shares have risen 20% in 2010. Two analysts argue about whether they can keep chugging along. Interview By Scott Cendrowski 
Bottom feeder
Office Depot's shares have dropped 89% since early 2007, but now hedge fund stars Steve Cohen and Lee Ainslie and others are buying in. By Scott Cendrowski 
The next JetBlue
Former JetBlue CEO David Neeleman's new airline in Brazil. By Patricia Sellers 
C-Suite
CEO Randall Stephenson on AT&T's big bet on mobile -- and more.
By Geoff Colvin 
Visionaries
Philanthropist Carol Goss won't give up on Detroit's schools.
By Steven Gray 
Opinion
How KKR lives the tax dream that you can only ... well, dream of.
By Allan Sloan 
The U.S. isn't alone: High unemployment rates are the new global reality.
By Michael Elliott 
The Dodd- Frank bill: Is it true financial reform or regulatory "kick the can"?
By Becky Quick 
FEATURES
As the virtual currency goes mainstream, many of the reasons why investors embrace bitcoin could go away |more|