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Most admired by country
Country No. of most admired cos.
U.S. 90
Japan 22
Britain 16
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Industry champions
Company Industry
DuPont Chemicals
Nestlé Consumer Food Products
Tesco Food and Drug Stores
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How we pick them
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with the FORTUNE Global 500 and large companies with revenue in excess of $10 billion. More
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Northwest Airlines (NWA)
Address: 2700 Lone Oak Pkwy.
Eagan, MN 55121
Phone: 612-726-2111
Website: www.nwa.com
Overall score: 4.89
Top 50 rank: N.A.
Rank in Airlines: 9
Innovation N.A.
People management N.A.
Use of corporate assets N.A.
Social responsibility N.A.
Quality of management N.A.
Financial soundness N.A.
Long-term investment N.A.
Quality of products/services N.A.
Global competitiveness N.A.
Most Admired
1 Continental Airlines 9.14
2 Singapore Airlines 6.51
3 Lufthansa Group 5.82
4 British Airways 5.68
5 Delta Air Lines 5.55
6 Japan Airlines 5.32
Contenders
7 Air France-KLM Group 5.26
8 All Nippon Airways 5.17
9 Northwest Airlines 4.89
10 AMR 4.76
11 UAL 4.69
From the March 17, 2008 issue
For companies in Airlines, only aggregate scores and ranks are published (not attribute ranks) due to the distribution of responses in the industry.
Global stars All praise is welcome, but it is particularly sweet when it comes from one's peers. That is the psychic trophy that the top companies in 26 industries can lug back to headquarters. more
What makes Apple golden The creator of the iPod and iPhone sets a dazzling new standard for innovation and mass appeal, driven by an obsessive CEO who wants his products to be practically perfect in every way. more
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