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Starbucks
Starbucks
MOST ADMIRED
Top 50 rank: 8
Rank in Food Services: 2
(Previous rank: 3)
Overall score: 7.85
Ticker: SBUX
Why it's admired:
Since returning to Starbucks in 2008, Fortune's 2011 Businessperson of the Year has restored the iconic company he founded and taken it to new heights, posting record revenue and profits. Howard Schultz distinguished himself in another way in 2011, taking steps to raise funds for job creation and to fight political dysfunction in Washington. The White House paid attention.
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Starbucks stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 2
Use of corporate assets 2
Social responsibility 1
Quality of management 2
Financial soundness 2
Long-term investment 2
Quality of products/services 1
Global competitiveness 3
Industry: Food Services
Most Admired
1 McDonald's 8.27
2 Starbucks 7.85
3 Yum Brands 6.96
4 Chipotle Mexican Grill 6.63
5 Darden Restaurants 5.84
Contenders
Rank Company Overall score
6 Cracker Barrel Old Country Store 4.95
7 Wendy's 4.35
8 Brinker International 4.27
9 Jack in the Box 4.18
10 Burger King Holdings 3.36
From the March 19, 2012 issue
Galleries & video
Where are the Most Admired?
Heat Map
The Most Admired companies in America are spread out across the country, but a few states dominate.
Winning streaks
Most Admired Industry Stars
These 20 Most Admired companies have landed among the top in their industries for multiple years.
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  



The experts chose the top 50. Now it's your turn. 'Like' the company you most admire to vote. The top 5 reader favorites are below.

Company # of 'Likes'
1. Apple 1,188
2. Teradata 651
3. Tupperware Brands 564
4. FedEx 391
5. IBM 304
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More