3 of 50
Top 50 rank: 3
Rank in Internet Services and Retailing: 2
(Previous rank: 2)
Overall score: 7.45
Ticker: AMZN
Why it's admired:
Unlike many other large tech companies, Amazon is comfortable sacrificing profits in the short-term for long-term gains. Thatís why, despite the fact that 2011 revenues climbed to $48 billion, net income dropped 55% to $631 million.

The company leveled much of its capital at expansion efforts, including plans to open 17 new fulfillment centers. Later in the year, Amazon unleashed the Kindle Fire, a tablet which by one estimate may have sold sold as many as 6 million units last holiday season.
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Amazon.com stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 2
Use of corporate assets 3
Social responsibility 3
Quality of management 1
Financial soundness 2
Long-term investment 1
Quality of products/services 1
Global competitiveness 2
Most Admired
1 Google 7.74
2 Amazon.com 7.45
3 eBay 6.43
4 IAC/InterActiveCorp 6.27
5 Expedia 6.08
Rank Company Overall score
6 Netflix 5.37
7 Priceline.com 5.19
8 Liberty Interactive 4.73
9 AOL 4.44
10 Yahoo 4.00
From the March 19, 2012 issue
Galleries & video
Where are the Most Admired?
Heat Map
The Most Admired companies in America are spread out across the country, but a few states dominate.
Winning streaks
Most Admired Industry Stars
These 20 Most Admired companies have landed among the top in their industries for multiple years.
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The experts chose the top 50. Now it's your turn. 'Like' the company you most admire to vote. The top 5 reader favorites are below.

Company # of 'Likes'
1. Apple 1,188
2. Teradata 651
3. Tupperware Brands 564
4. FedEx 391
5. IBM 304
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More