10 of 50
Southwest Airlines
Southwest Airlines
Top 50 rank: 10
Rank in Airlines: 3
(Previous rank: 3)
Overall score: 6.08
Ticker: LUV
Why it's admired:
Like most airlines, a key part of the business plan for Southwest is keeping fuel prices down. The recent spike in the cost of oil to above $100 caused Southwest to slightly raise the price on its flights, a move that many other carriers have copied. Southwest beat expectations for earnings in the fourth quarter, reported in January, and expanded its reach thanks to its purchase of AirTran in May.

Frankly, if any company has the chops to face a turbulent market, it is Southwest. Unlike several larger companies, it has tremendous brand strength as a reliable, low-cost carrier.
Network with Southwest Airlines
Southwest Airlines stats
Nine key attributes of reputation Industry rank
Innovation 5
People management 1
Use of corporate assets 1
Social responsibility 2
Quality of management 1
Financial soundness 1
Long-term investment 2
Quality of products/services 5
Global competitiveness 11
Industry: Airlines
Most Admired
1 United Continental Holdings 6.35
2 Singapore Airlines 6.28
3 Southwest Airlines 6.08
4 Delta Air Lines 6.01
5 Lufthansa Group 5.98
6 Air France-KLM Group 5.85
Rank Company Overall score
7 Cathay Pacific Airways 5.53
8 All Nippon Airways 5.37
9 Qantas Airways 4.68
10 International Airlines Group 4.46
11 US Airways Group 3.78
12 AMR 3.37
From the March 19, 2012 issue
Galleries & video
Where are the Most Admired?
Heat Map
The Most Admired companies in America are spread out across the country, but a few states dominate.
Winning streaks
Most Admired Industry Stars
These 20 Most Admired companies have landed among the top in their industries for multiple years.
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The experts chose the top 50. Now it's your turn. 'Like' the company you most admire to vote. The top 5 reader favorites are below.

Company # of 'Likes'
1. Apple 1,188
2. Teradata 651
3. Tupperware Brands 564
4. FedEx 391
5. IBM 304
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More