17 of 50
Top 50 rank: 17
Rank in Computer Software: 5
(Previous rank: 3)
Overall score: 6.48
Ticker: MSFT
Why it's admired:
The Redmond, Washington-based giant advanced on several fronts. Early last year, it struck a reported $1 billion-plus deal with Nokia; the Finnish handset maker will promote and develop phones using Windows Phone as the primary operating system. Microsoft also bought popular Internet phone company Skype for $8.5 billion, its largest purchase ever. And with the launch of services like Office 365, Windows Intune, and Dynamics CRM Online 2011, Microsoft pushed even more aggressively into the cloud.
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Microsoft stats
Nine key attributes of reputation Industry rank
Innovation 8
People management 8
Use of corporate assets 6
Social responsibility 2
Quality of management 6
Financial soundness 1
Long-term investment 6
Quality of products/services 9
Global competitiveness 1
Industry: Computer Software
Most Admired
1 Intuit 6.76
2 Adobe Systems 6.69
3 Symantec 6.61
4 Oracle 6.58
5 Microsoft 6.48
6 Autodesk 6.42
Rank Company Overall score
7 Teradata 6.04
8 Activision Blizzard 6.03
9 SAP 5.89
10 Electronic Arts 5.74
11 CA 4.96
From the March 19, 2012 issue
Galleries & video
Where are the Most Admired?
Heat Map
The Most Admired companies in America are spread out across the country, but a few states dominate.
Winning streaks
Most Admired Industry Stars
These 20 Most Admired companies have landed among the top in their industries for multiple years.
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The experts chose the top 50. Now it's your turn. 'Like' the company you most admire to vote. The top 5 reader favorites are below.

Company # of 'Likes'
1. Apple 1,188
2. Teradata 651
3. Tupperware Brands 564
4. FedEx 391
5. IBM 304
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More