9 of 50
Procter & Gamble
Procter & Gamble
Top 50 rank: 9
Rank in Soaps and Cosmetics: 1
(Previous rank: 1)
Overall score: 8.10
Ticker: PG
Why it's admired:
Procter & Gamble has had to make major changes to adjust to a challenging consumer market. The world's largest consumer-products company is up against slow growth in developed markets.

To offset those problems, P&G will cut 1600 jobs, the company announced in January, which should save $240 million. P&G will also continue to focus on growing its businesses overseas, which account for 80% of the company's sales growth and 37% of its total sales. This year, P&G is also gearing up for the 2012 summer olympics with an accompanying marketing push at that it predicts will bring in $500 million in incremental sales.
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Procter & Gamble stats
Nine key attributes of reputation Industry rank
Innovation 2
People management 1
Use of corporate assets 1
Social responsibility 1
Quality of management 1
Financial soundness 1
Long-term investment 1
Quality of products/services 1
Global competitiveness 1
Most Admired
1 Procter & Gamble 8.10
2 Colgate-Palmolive 7.51
3 L'Oréal 7.45
4 Estée Lauder 7.33
5 Reckitt Benckiser Group 7.07
6 Kimberly-Clark 7.03
Rank Company Overall score
7 Henkel 6.64
8 Clorox 6.38
9 Beiersdorf 5.98
10 Kao 5.82
11 Avon Products 5.47
From the March 19, 2012 issue
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Where are the Most Admired?
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The Most Admired companies in America are spread out across the country, but a few states dominate.
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Most Admired Industry Stars
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 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The experts chose the top 50. Now it's your turn. 'Like' the company you most admire to vote. The top 5 reader favorites are below.

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1. Apple 1,188
2. Teradata 651
3. Tupperware Brands 564
4. FedEx 391
5. IBM 304
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More